Nov 24, 2024

OHIO University Undergraduate Catalog 2024-25

Visual Communication—Commercial Photography Major (B.S.)

Major code BS6960*

Scripps College of Communication
School of Visual Communication
250 Schoonover Center
Athens, OH 45701
Phone: 740.593.4898
viscom@ohio.edu
www.ohio.edu/scripps-college/viscom

Tim Goheen, Director/contact person
goheen@ohio.edu
Stan Alost, Graduate Director/contact person
alost@ohio.edu

Program Overview

The School of Visual Communication has been recognized twice as a Program of Excellence by the Ohio Department of Higher Education and is a proud component of the Scripps College of Communication recognized by the state as a Center of Excellence - the only college in the state to receive that distinction.

Graduates of the program earn a Bachelor of Science degree in Visual Communication. The degree program is designed to provide students with realistic and thorough broad-based professionally oriented training in visual communication while providing the necessary liberal arts and cultural background for a strong educational foundation.

Intensive training is offered in visual communication, across multiple disciplines and platforms: publication design, data visualization, and informational graphics, with preparation for careers in the magazine, newspaper, corporate, and non-governmental organization (NGOs) communication fields; interactive design and UX for web and digital mobile platforms for careers in a wide range of communication settings; documentary photojournalism and video storytelling for newspapers, magazines, NGOs, and online venues; and commercial photography, with preparation for careers in the fashion, product, and corporate communication and advertising fields, advertising-directed video production, plus studio management.

*This program was previously BS6925 which awarded the Bachelor of Science in Visual Communication. Pending Board of Trustees approval (anticipated June 2024), the new program code will be BS6960 and will award the Bachelor of Science effective the 2024-25 catalog year.

Goals of the School

Visual communication is a form of storytelling where visuals are the primary elements used to communicate. Our graduates produce the material that shapes much of what people see and understand about the world - from visual explanations, graphic and user experience design to journalistic photography and persuasive advertisting images - our graduates are among the industry leaders creating what you see.

The goals of the School of Visual Communication are:

to equip students with the necessary skills and knowledge to be successful in visual communication careers, and the background to enable them to compete for leadership roles in the field,
to provide assistance and professional guidance in visual communication to working photographers, editors, and other personnel, newspapers, press services, magazines, industrial photographic departments, trade associations, multimedia and education media production units, and cultural and scientific visual communicators,
to set high standards for visual integrity and communication ethics, and
to foster and promote creative activities and scholarly research.

Admissions Information

Freshman/First-Year Admission

The School of Visual Communication requires an informal interview for admission to the program. During this interview, we would like to learn more about your creative goals and review any examples of creative work you can provide. This is also an opportunity for you to learn about us. If you do not have a portfolio or other examples of your work, we still want to talk with you. We encourage you to apply and visit, even if you do not have a formal portfolio. For additional information about general admission guidelines, please visit the Undergraduate Admissions page at www.ohio.edu/admissions.

For this career-oriented professional program, you will need professional equipment to complete assignments and eventually compete in the job market. Ensuring every opportunity for students to excel in a very competitive field, we require use of certain basic levels of equipment. Because of this, students majoring in Visual Communication are required to have access to a personal computer with appropriate software by the time they enter Fall Semester of their first year. Please contact the School for current hardware and software recommendations.

Commercial photography students entering VICO 3221 are also required to own a professional-level DSLR or mirrorless of at least 16 mega-pixels. A full-frame 35mm-size sensor is highly recommended. In addition to the camera, one wide-angle lens, one telephoto lens, an electronic flash meter, and a professional tripod are also required.

Change of Program Policy

The School of Visual Communication will consider transfer students, both inside the school and from outside the school, twice a year, and only when openings are available. As a selective admission program, there are a limited number of seats available in each sequence. To accept a transfer student, an opening must become available. A very limited number of openings usually occur in each major sequence each academic year. School of Visual Communication major’s classes are sequenced and start the fall of the freshman year. Those seeking to transfer at other points (or starting on a regional campus) will generally not be able to complete the degree in four years. Students transferring with over 90 hours of credit will find it difficult to complete the School’s curriculum in two years.

All students seeking to transfer into the School of Visual Communication must be interviewed by school faculty. The requirements to be interviewed are as follows:

• You are expected to have a GPA of 3.0 or higher at the time of transfer. If your GPA is lower, please submit a letter of explanation to consider with your DARS.

• All transfer students are expected to attend a transfer information session held at 10 a.m. on the 4th Friday of each term in Schoonover 250.

• For Ohio University students, if there are openings in the sequence you are seeking, a sign-up sheet will be placed in the VisCom office, Schoonover 250, on the Monday of the 8th week of the term for interviews the following Friday.

• Students must bring a current copy of their DARS or transcript, a resume, a statement of intent letter addressed to VisCom faculty, and a portfolio to the interview.

Transfer sequence requirements for students inside VisCom:

Students changing majors might find it difficult to finish in four years. Interested students should discuss with their adviser and provide a written request to the school’s faculty. A request to change sequence will only be considered on the Wednesday of the 8th week of the term.

• Requests will be reviewed by all VisCom faculty. Available openings in the requested major sequence are considered before students will be allowed to change major. For more information about transferring, or the status of transfer openings, contact VisCom Director Tim Goheen.

External Transfer Admission

Please review the Change of Program Policy above for information regarding External Transfer policies.

Opportunities Upon Graduation

Successful graduates find employment in the commercial photography industry or start their own businesses as freelance visual communicators.

Requirements

University-wide Graduation Requirements

Ohio University requires the completion of a minimum of 120 semester hours for the conferral of a bachelor’s degree. This program can be completed within that 120-hour requirement. For more information on the minimum hours requirement and other university-wide requirements, please review the Graduation Requirements – University-wide page.

College-Level Requirements for the Scripps College of Communication

View the College-Level Requirements for the Scripps College of Communication .

VICO Professional Course Grade Requirement

Students must earn a C (2.0) in all professional courses. Professional courses are listed under the student’s major sequence requirement (examples include, but are not limited to, all VICO, JOUR, MDIA, COMS and ART classes). A grade of C- does not meet this standard. Failure to achieve a C or better in a required course (no other class can substitute) after the second attempt will result in the student being dismissed from the School of Visual Communication.

Liberal Arts Requirement - Visual Communication

Complete the following courses:

Complete any two courses from one area and one course from the other area, for a total of three courses. Note: If ECON 1030 is taken then complete only one history course and one political science course.
- POLS ****
- HIST ****

ANTH 1010 - Introduction to Cultural Anthropology Credit Hours: 3
PHIL 1200 - Principles of Reasoning Credit Hours: 3
PHIL 1300 - Introduction to Ethics Credit Hours: 3
PSY 1010 - General Psychology Credit Hours: 3
SOC 1000 - Introduction to Sociology Credit Hours: 3

Visual Communication Core Requirement

Complete the following courses. A grade of C (2.0) or better is required for any course listed below to meet a school requirement (see VICO professional course grade requirement above):

Select one elective College of Communication course outside of VisCom not already required.

JOUR 1330 - Precision Language for Journalists Credit Hours: 3
VICO 1000 - Introduction to Studies in Visual Communication Credit Hours: 3
VICO 1414 - Introduction to Visual Communication Skills: Design Credit Hours: 3
VICO 1421 - Introduction to Visual Communication Skills: Photography Credit Hours: 3

Complete one of the following Art Foundation courses:

ART 1121 - Introduction to Drawing Credit Hours: 4
ART 1131 - Introduction to Film Photography Credit Hours: 4
ART 1151 - Introduction to Painting Credit Hours: 4
ART 1171 - Introduction to Printmaking Credit Hours: 4
ART 1181 - Introduction to Graphic Design Credit Hours: 4
ART 1200 - Description + Drawing Credit Hours: 4
ART 1210 - Function + Practice Credit Hours: 4

Complete one of the following Communication Law courses:

BUSL 2000 - Law and Society Credit Hours: 3
JOUR 3100 - Communication Law Credit Hours: 3
(This is the recommended course for majors in Photojournalism and Information Design: Publication.)

Complete one of the following Communication Writing courses:

JOUR 2311 - Introduction to Multiplatform Reporting and Writing Credit Hours: 3
JOUR 2500 - Introduction to Advertising and Public Relations Credit Hours: 3 (This is the recommended course for majors in Commercial Photography.)
JOUR 3140 - Fundamentals of Online Journalism Credit Hours: 3
JOUR 3310 - Reporting Public Issues Credit Hours: 3
JOUR 3620 - Community Journalism Credit Hours: 3
JOUR 3700 - Advertising and Public Relations Writing Credit Hours: 3
MDIA 2201 - Short Form Media Scriptwriting Credit Hours: 3

Complete one of the following Visual History courses:

AAS 2500 - Blackness and the Arts Credit Hours: 3
AAS 3500 - African American Arts and Artists Credit Hours: 3
AH 2110 - From Caves to Calligraphy: Global Art + Design I Credit Hours: 4
AH 2130 - From Gutenberg to Google: Global Art + Design II Credit Hours: 4
AH 3610 - History of Photography Credit Hours: 3
ANTH 3010 - Visual Anthropology Credit Hours: 3
FILM 2010 - Introduction to Film: History of World Cinema Credit Hours: 4
MDIA 1010 - The Evolution of Media Credit Hours: 3

Area of Specialization - Visual Communication

Complete a minimum of 12 hours of courses concentrated in an advisor approved area outside of the School of Visual Communication. A grade of C (2.0) or better is required for any ART, JOUR, MDIA, or VICO course. All but one of the courses for this requirement must be at the 2000-level or above. One course may be at the 1000-level. The intent of this requirement is for students to add an additional skill and knowledge set outside of their major. A minor in business or art are recommended for commercial photography students.

Commercial Photography

Complete the following courses. A grade of C (2.0) or better is required for any ART, COMS, JOUR, MDIA, or VICO course (see VICO professional course grade requirement above):

VICO 3221 - Commercial Photography I: Introduction Credit Hours: 3
VICO 3227 - Commercial Photography II: Fashion and portraiture Credit Hours: 3
VICO 3400 - Illustration I: Digital Imaging Credit Hours: 3
VICO 3228 - Commercial Photography III: Still life and Architecture Credit Hours: 3
VICO 4227 - Commercial Photography IV: Business and Studio Practices Credit Hours: 3
VICO 4229 - Advanced Photographic Illustration: Applications Credit Hours: 3

Business Related Courses

Complete 6 hours of advisor approved business related courses or approved substitutions such as:

ACCT 1000 - Financial Accounting for Entrepreneurs Credit Hours: 3
ACCT 1005 - Accounting for Business Activities Credit Hours: 3
ACCT 1010 - Foundations of Accounting Credit Hours: 3
ACCT 1020 - Decision Making with Accounting Credit Hours: 3
BUSL 2000 - Law and Society Credit Hours: 3
BUSL 3570 - Law of Commercial Transactions Credit Hours: 3
FIN 2010 - Basic Personal Finance Credit Hours: 3
FIN 3000 - Introduction to Corporate Finance Credit Hours: 3
JOUR 3380 - Graphics and Audiences Credit Hours: 3
JOUR 3400 - Advertising and Public Relations Research and Theory Credit Hours: 3
JOUR 3750 - Advertising Media Planning and Buying Credit Hours: 3
JOUR 4450 - Creative Concepts Credit Hours: 3
JOUR 4860 - Advertising and Public Relations Capstone Credit Hours: 3
MGT 2000 - Introduction to Management Credit Hours: 3
MIS 2021 - Business Information Systems Nonmajor Credit Hours: 3
MKT 2020 - Marketing Principles Credit Hours: 3
MGT 3000 - Principles of Operations Credit Hours: 3
MKT 3580 - Foundations of Professional Sales Credit Hours: 3
MKT 4440 - Consumer Behavior Credit Hours: 3

Visual Communication Internship

One advisor-approved internship is required for Visual Communication majors. Internships should be approximately 400 hours of paid supervised work in your field.