Dec 19, 2024

OHIO University Undergraduate Catalog 2020-21

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OHIO University Undergraduate Catalog 2020-21 [Archived Catalog]

Marketing Major (B.B.A.)

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Major code BB6127

College of Business
Copeland Hall 514
Athens, OH 45701
Phone: 740.593.2030
https://business.ohio.edu/

Katie Hartman, contact person
hartmank@ohio.edu

Program Overview

Marketing is the lifeline of any organization. It links the organization with its customers and is vital not only to the survival of the organization, but also to the maintenance of the free enterprise system. The marketing curriculum is designed to give students both broad overview of marketing knowledge and experience. Foundational marketing courses include: professional selling, marketing research, consumer behavior and marketing strategy.

Admissions Information

Freshman/First-Year Admission

Freshmen will be admitted to the College on a selective basis. Normally, you will need to be in the top 20 percent of your high school class, with a strong college preparatory curriculum. You are expected to have above-average ACT or SAT scores and also have demonstrated leadership potential through participation in extracurricular activities or work experience. Members of groups that are historically underrepresented in business will receive special consideration.

Change of Program Policy

The College of Business allows limited number of students from other Ohio University academic colleges to apply for transfer into the College of Business. It should be noted that the transfer requirements differ for students at the end of their freshmen year and students in their sophomore and junior years. The College of Business reserves the right to limit transfer admissions as necessary.

External Transfer Admission

Any student considering transfer to the College of Business is strongly encouraged to contact the College’s Office of Student Services as early as possible. You must be enrolled in the College before your senior year to allow for the College’s 32-hour residency requirement. You must earn at least 50 percent of the business credit hours required for the business degree at Ohio University.

Opportunities Upon Graduation

Upon graduation, marketing majors are prepared for a variety of careers in business and non-business industries. Typical entry level jobs include sales, retail management, market research, product/brand management and logistic management.

Requirements

Major Hours Requirement

The marketing major requires a minimum of 120 hours.

Universitywide Graduation Requirements

To complete this program, students must meet all Universitywide graduation requirements .

College-Level Requirements for the College of Business

View the College-Level Requirements for the College of Business.

Marketing Program Requirements

Complete the following courses:

MKT 3580 - Foundations of Professional Sales Credit Hours: 3
MKT 3790 - Marketing Research Credit Hours: 3
MKT 4440 - Consumer Behavior Credit Hours: 3
MKT 4630 - Marketing Strategy Credit Hours: 3

Marketing Elective Requirements

Complete two of the following courses:

MKT 3440 - Consumer Research Credit Hours: 3
MKT 3600 - Entrepreneurial Sales Credit Hours: 3
MKT 4040 - Logistics and Supply Chain Management Credit Hours: 3
MKT 4100 - Sustainability Marketing Credit Hours: 3
MKT 4200 - Services Marketing Credit Hours: 3
MKT 4250 - Business to Business Marketing Credit Hours: 3
MKT 4300 - Digital Marketing and Sales Strategies Credit Hours: 3
MKT 4410 - International Marketing Credit Hours: 3
MKT 4500 - Management of Promotion Credit Hours: 3
MKT 4550 - Achieving Customer Satisfaction and Service Excellence Credit Hours: 3
MKT 4580 - Sales Management Credit Hours: 3
MKT 4600 - Brand Management Credit Hours: 3
MKT 4650 - New Product Development Credit Hours: 3
MKT 4680 - Consultative Sales Credit Hours: 3
MKT 4700 - Marketplace Analytics Credit Hours: 3
MKT 4780 - Sales Strategy & Technology Credit Hours: 3
MKT 4900 - Special Topics in Marketing Credit Hours: 3

College of Business (COB) Requirements

Individual Core Requirements

Complete the following courses:

ACCT 1010 - Foundations of Accounting Credit Hours: 3
ACCT 1020 - Decision Making with Accounting Credit Hours: 3
BA 2000 - Career Management Strategies Credit Hours: 1
BUSL 2550 - The Legal Environment of Business Credit Hours: 3
FIN 3000 - Introduction to Corporate Finance Credit Hours: 3
MGT 3200 - Operations Management Credit Hours: 3
MGT 4800J - Business Strategy Credit Hours: 3
QBA 1720 - Introduction to Information Analysis and Descriptive Analytics Credit Hours: 3
QBA 2720 - Business Analytics Credit Hours: 3

Introductory Cluster Requirements

Complete the following courses:

BA 1000 - Introduction to the College of Business Credit Hours: 1
BA 1100 - Introduction to Business Credit Hours: 3
BA 1500 - Introduction to Business Communication and Professional Skills Credit Hours: 2
UC 1500 - Student Transition Seminar Credit Hours: .5 - 1
OR
UC 1900 - Learning Community Seminar Credit Hours: 1

Business Cluster Requirements

Complete the following courses:

BA 2500 - Strategic Business Communication Credit Hours: 3
MGT 2100 - Introduction to Management and Organization Credit Hours: 3
MIS 2020 - Business Information Systems Credit Hours: 3
MKT 2400 - Introduction to Marketing Management Credit Hours: 3

Non-Business Required Hours

Every COB major must complete a minimum of 30 hours of classwork outside of the College of Business. The remaining hours consist of elective classes taken outside of the College of Business.

Individual Non-Business Required Courses

Complete the following courses:

ECON 1030 - Principles of Microeconomics Credit Hours: 3
ECON 1040 - Principles of Macroeconomics Credit Hours: 3
MATH 1350 - Survey of Calculus Credit Hours: 4

Global Requirement

Complete one of the following three components:

1. Global Course Component

Complete 6 hours from the following courses:

ANTH 3800 - Cultures of South Asia Credit Hours: 3
ANTH 3810 - Cultures of Sub-Saharan Africa Credit Hours: 3
ANTH 3830 - Cultures of Latin America Credit Hours: 3
ANTH 3850 - Cultures of Southeast Asia Credit Hours: 3
CLWR 3330 - Introduction to Islam Credit Hours: 3
CLWR 3340 - Hinduism Credit Hours: 3
CLWR 3350 - Buddhism Credit Hours: 3
CLWR 4330 - Political Islam Credit Hours: 3
COMS 4100 - Cross-Cultural Communication Credit Hours: 3
ECON 3400 - International Trade Credit Hours: 3
ECON 3410 - International Monetary Systems Credit Hours: 3
ECON 3500 - Development Economics Credit Hours: 3
ECON 3530 - European Economic History Credit Hours: 3
ECON 4550 - Economics of Africa Credit Hours: 3
ECON 4730 - Economics of Southeast Asia Credit Hours: 3
ECON 4740 - Economics of Latin America Credit Hours: 3
ECON 4750 - Economics of China Credit Hours: 3
ECON 4760 - Economics of Korea, Japan, and Southeast Asia Credit Hours: 3
FIN 4550 - International Finance Credit Hours: 3
GEOG 1200 - Human Geography Credit Hours: 3
GEOG 3290 - World Economic Geography Credit Hours: 3
GEOG 3310 - Geography of Africa Credit Hours: 3
GEOG 3350 - Geography of Latin America Credit Hours: 3
GEOG 3380 - Geography of Asia Credit Hours: 3
HIST 1220 - Western Civilization: Modernity from 1500 Credit Hours: 3
OR
HIST 1330 - Introduction to World History Since 1750 Credit Hours: 3
HIST 2460 - The Rise of Modern Asia Credit Hours: 3
HIST 3231 - Latin American History: From Independence to the Present Credit Hours: 3
HIST 3232 - History of Brazil Credit Hours: 3
HIST 3250 - History of U.S.- Latin American Relations Credit Hours: 3
HIST 3330 - Oil, the Persian Gulf, and World Power Credit Hours: 3
HIST 3360 - History of North Africa Credit Hours: 3
HIST 3411 - History of Africa Since 1850 Credit Hours: 3
HIST 3420 - History of South Africa Credit Hours: 3
HIST 3440 - History of Vietnam Credit Hours: 3
HIST 3452 - Southeast Asia, 1945 to the Present: The Search for Stability Credit Hours: 3
HIST 3464 - History of China from the Early Modern Era to the Present Credit Hours: 3
HIST 3481 - Modern Japan Credit Hours: 3
HIST 3641 - Contemporary Europe Credit Hours: 3
HIST 3731 - Balkan dreams and nightmares: Southeastern Europe from 1908 to the Present Credit Hours: 3
HIST 3820 - History of Russia Credit Hours: 3
HIST 3822 - Soviet Union Credit Hours: 3
HIST 3831 - Modern Poland: War, Revolution and Peace from 1905 to the Present Credit Hours: 3
HIST 3865 - Churchill’s Britain Credit Hours: 3
HIST 4902 - Colloquium in Latin American History Credit Hours: 3
INST 1100 - Modern Africa Credit Hours: 3
INST 1400 - European Studies Credit Hours: 3
INST 1600 - Interdisciplinary Survey of Latin America Credit Hours: 3
INST 2100 - Africa’s Children Credit Hours: 3
INST 3201 - Focus on Malaysia Credit Hours: 3
INST 3202 - Tun Razak Seminar: Southeast Asia Studies Credit Hours: 3
LING 2750 - Introduction to Language and Culture Credit Hours: 3
MGT 3600 - Introduction to International Business Credit Hours: 3
MGT 3650 - International Market Assessment and Entry Credit Hours: 3
MGT 4640 - Cross-Cultural Leadership and Management Credit Hours: 3
MGT 4650 - Transnational Strategy, Organization and Leadership Credit Hours: 3
MKT 4410 - International Marketing Credit Hours: 3
POLS 1500 - Themes in Global Politics Credit Hours: 3
POLS 2500 - International Relations Credit Hours: 3
POLS 4310 - Politics in Eastern Europe Credit Hours: 3
POLS 4340 - Government and Politics of Latin America Credit Hours: 3
POLS 4360 - Government and Politics of Brazil Credit Hours: 3
POLS 4410 - African Politics Credit Hours: 3
POLS 4440 - East Asia in World Politics Credit Hours: 3
POLS 4450 - Government and Politics of Japan Credit Hours: 3

2. Global Experience Component

You may arrange to meet this requirement by completing one of the following:

a Global Consulting Project experience through the College of Business
an approved international experience through the Ohio University Office of Global Opportunities
an approved international experience through the Global Leadership Center

Contact the College of Business Student Services Office for details.

3. Foreign Language Component

Complete a foreign language through at least 2120.

Internship Requirement

Complete 1 hour of internship credit from the following:

ACCT 4910 - Internship Credit Hours: 1 - 3
BA 3910 - Internship Credit Hours: 1 - 3
BA 4910 - Internship Credit Hours: 1 - 3
BA 4920 - International Business Experience Credit Hours: 3
FIN 4910 - Internship Credit Hours: 1 - 3
MGT 3730 - Entrepreneurial Business Consulting Credit Hours: 3
MGT 4910 - Internship Credit Hours: 1 - 3
MIS 4910 - Internship Credit Hours: 1 - 3
MKT 4910 - Sales Internship Credit Hours: 1 - 3
MKT 4919 - Marketing Internship Credit Hours: 1 - 3
SASM 4910 - Internship in Sport Management Credit Hours: 1 - 12