Dec 18, 2024

OHIO University Undergraduate Catalog 2008-09

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OHIO University Undergraduate Catalog 2008-09 [Archived Catalog]

Advertising Management Major (B.S.J.)

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Major code BJ6932

Program Requirements

JOUR 250 - Advertising Principles Credit Hours: 4
JOUR 340 - Advertising Strategies Credit Hours: 4
JOUR 375 - Advertising Media Planning and Buying Credit Hours: 4
JOUR 450 - Advertising Copy Writing Credit Hours: 3
JOUR 482 - Advertising Management Credit Hours: 4
JOUR 486 - Advertising Campaigns Credit Hours: 5
MKT 202 - Marketing Principles Credit Hours: 4

In addition, complete:

Advisor-approved internship.

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